About Our Founder
David "D14" DeSchoolmeester
Founder D14 Agency LLC, Forever Practice, and The CEO & The Carpenter
Faith-driven Servant Leader
Devoted Husband
Disabled U.S. Navy Veteran
5-Time Amazon #1 Best-Selling Author
The Authority Maker
Instant Credibility
Systems Thinking, A Blueprint For Success
Internet Marketing & Search Engine Optimization
Sleep Apnea Dream Killer
Certified Business Performance Coach
Certified OpenAI ChatGPT Expert
If you’re a physician trying to build a thriving private practice… you’ve probably noticed something.
You were trained to be exceptional clinically.
But when it comes to the business side—marketing, systems, staff, growth, automation—most doctors are basically told:
“Good luck… hope it works out.”
That’s a terrible plan.
And it’s one of the reasons physician-owned practices keep getting squeezed.
I built Forever Practice to change that.
My Mission (And Why This Exists)
Hello Doctor,
I’m David DeSchoolmeester—most people call me D14—and Forever Practice exists because I’ve watched too many great doctors lose the practice they dreamed of building.
For over a decade, I worked closely with doctors in the Veterans Health Administration and U.S. Army environments. I heard the same story over and over:
“I wanted my own practice…”
“I wanted to be a pillar in my community…”
“I wanted personalized care…”
“But the business side beat me.”
That’s not a character flaw.
That’s a training gap.
And it needs to be fixed.
Forever Practice has one simple mission:
Keep physician-owned practices alive and growing.
Why I Take This Personally
I know what it’s like to have your dream ripped away by something you didn’t choose.
I served 12 years in the U.S. Navy (Nuclear Power Program), and a disability ended that career early—meaning the future I trained for was suddenly stripped away from me and my family.
So when I heard doctors talking about their dream practice getting crushed by the business side of medicine…
It hit home.
Different uniforms.
Same heartbreak.
Where “D14” Came From (Yes, People Ask)
In the military, everyone calls each other by their rank and last name.
My last name is DeSchoolmeester.
That’s… not exactly “Jones.” and everyone I came in contact with had a hard time with that.
So my shipmates shortened it:
D14 (because my last name has 15 letters).
So, I’ve been D14 since 1983.
My wife even calls herself “Mrs. D14.”
AND when it came time to start a business after retiring from U.S. Federal Service, it only made sense to call it D14 Agency LLC (https://d14agency.com)
My Background (in plain English)
Here’s what I bring to the table:
Healthcare administration and practice operations experience
Two bachelor’s degrees (Business Administration + Marketing) (d14agency.com)
Certified business coaching credentials (business performance coaching) (d14agency.com)
Deep experience in marketing strategy, messaging, and systems
AI + automation strategy for private practice growth (implemented via D14 Agency) (foreverpractice.com)
Author experience: multiple #1 bestsellers and helping others publish for authority (d14agency.com)
But the most important thing is this:
I don’t teach “random tactics.”
I teach a proven system framework.
The 10-Year Research Problem That Became the 9-Step System
Once I learned the power of authority (especially through becoming an author), I went all in on studying what actually works in business growth and marketing—especially for service businesses and private practices. (d14agency.com)
Over the years I studied and learned from some of the best-known teachers in the marketing world—people like Russell Brunson and Frank Kern (and others)—and I built a system that organizes business growth into a sequence that makes sense. (foreverpractice.com)
That’s how the 9-Step Forever Practice Plan was born.
A complete roadmap:
PHASE 1
THE FOUNDATION
1. The Goals Navigator
2. The Audience Identifier
3. The Mastermind Message
PHASE 2
MARKET & COMPETITION
4. The Content Creator
5. The Marketing Strategist
6. The Automation Architect
PHASE 3
MATURE GROWTH
7. The Professional Speaker
8. The Expansion Accelerator
9. The Franchise Developer
What Forever Practice Is (And What It Isn’t)
Forever Practice is business coaching and consulting for physicians.
Full stop!
It’s not vague inspiration.
It’s not just software.
It’s not “try this ad and pray.”
It’s a structured framework designed to fill the business education gap physicians and other service businesses were never given.
And yes—AI and automation are absolutely part of the modern practice.
But implementation is handled through D14 Agency, after we get your strategy right.
Faith, Freedom, and Private Practice
I’m not shy about this:
I believe community-based healthcare matters.
And I believe leadership, integrity, stewardship, and service—Biblical principles—belong in business when you want to build something that lasts.
That’s why Forever Practice is part of a broader ecosystem that includes The CEO & The Carpenter.
Not preachy.
Principled.
If you want the step-by-step training, discussions, and community support…
If you want to talk directly about your practice and what to do next…
COMMON QUESTIONS
Who is David “D14” DeSchoolmeester?
David “D14” DeSchoolmeester is a disabled U.S. Navy veteran, business coach, and founder of Forever Practice and D14 Agency. He works with physicians and private practice owners on business strategy, marketing systems, and long-term growth frameworks. (d14agency.com)
What is David’s mission with Forever Practice?
His mission is to help keep physician-owned practices alive and growing by providing a structured business coaching roadmap that fills the business education gap in medical training.
Why is he called “D14”?
The nickname “D14” comes from his last name (DeSchoolmeester). In the Navy, shipmates shortened it to “D14” because it was easier to say and his last name has 15 letters.
Is Forever Practice coaching or software?
Forever Practice is business coaching and consulting built around the 9-Step Forever Practice Plan. AI and automation implementation can be delivered through D14 Agency after strategy is established.
What experience does David have in healthcare and marketing?
David has worked closely with medical doctors in federal healthcare environments and has a background in business administration, marketing, coaching, and digital growth systems.
THE D14 ECOSYSTEM
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